Regarding dirty tricks, when should the campaign complain publicly?
steve_p asked on Jul 12, 2013, 12:42 pm

My opponent has made his yard signs so they look almost exactly like mine. Same colors, same style of type. Only the name is different. Should I make an issue out of this?

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corneo says on Jul 15, 2013, 1:02 pm:

You can, but it will go nowhere.
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amakaram says on Jul 20, 2013, 7:56 am:

Some campaigns spend a great deal of their time working on ways to get you off your game plan ... that is, distracting you from what is important. They send out late night attacks on your signs, vandalize them or steal them. Worse, would be middle of the night robocalls with an unauthorized message or blog attacks that are unfounded. In your case, there is not even a way to be positive that the act was malicious ... your color may have been a part of their plan all along.

Whatever the case, the first need is to identify what (if any) real damage has been done by any dirty trick that is a part of your opponent's actions. If there is real damage to your campaign or reputation and you believe that voters would be sympathetic to your complaint, then make an issue of it or respond to it publicly.

In the case of the sign color, voters don't vote for the best color or best sign design for that matter. They vote for the name on it. Name recognition is the number one value in signs, message second, and color, aside from a need to be consistent doesn't even get on the list. Ignore this, even if it was meant to be confusing to voters, and stick to your game plan. Your only response should be to post more of your signs in more strategic locations than does your opponent, making sure that your name is the most prominent part of the sign's message.
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greendogdemo says on Jul 24, 2013, 9:21 am:

Don't be distracted by small stuff like this. It takes you away from your message, which is best got out to voters via mail and, in larger races, electronic media, TV, radio, and of course the web. In smaller races, you will be knocking on those doors and calling the voters, to carry the message to them directly. Your opponent would love you to spend time complaining about his signs looking like yours.

He'd like it even more if you waste money changing the signs. Your job is to get the message out the voters of what yous stand for, how you will improve their lives. As they say: Don't sweat the small stuff.
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bendonahower says on Aug 15, 2013, 4:17 pm:

This could be a benefit for you. Chances are all of these signs are going to be lost in the shuffle now. If your opponent spent more on them that you did, the net benefit is your's.

If you're really concerned about this, you can make or order something of a different color to stick onto the sign to differentiate it from your opponent: "vote" or "another family for" or "sportsmen for" whatever.

Corneo is right, chances are this issue won't have too much traction in the media or otherwise. You can throw it in there if there are issues with stealing signs etc. down the road but as a stand alone, voters and the media won't care.
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jb5358 says on Sep 14, 2013, 1:22 pm:

I wouldn't really call this a dirty trick, but really tacky.

He could just be trying to get you off your game. Or even worse, get you to redo and reorder your signs and spend more of your money. Don't let it get to you.

Frankly, If they are so similar looking people driving by may not even notice.
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