What is the best style / most cost effective style in regard to a direct mail campaign?
roselij asked on Jul 12, 2013, 12:24 pm

Are postcards the best way to deliver the direct mail message? They seem to be the most popular method in my mail box.

Catalogued in "Direct Mail Campaign"
direct mail campaign, postcards
Last Modified: Sep 29, 2013, 7:42 am       Report this question

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corneo says on Jul 15, 2013, 1:13 pm:

Mailers cost the most and are ranked #1 form of media to get your name out.
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amurray says on Jul 19, 2013, 4:16 pm:

There are several advantages to using postcards to deliver your campaign message.

Size - they come in many sizes and most are larger than a standard envelop so they stick out of the regular mail making them more visible as you file through it.

Message - You can capture your message in a graphic taking advantage of the age old truism - a picture is worth a thousand words. In addition, humor works and a postcard is a great way to deliver something funny. Finally, even if the piece is headed to the waste basket, some of the message is captured in the few seconds on the way.

Convenience - they don't need to be opened. The message is right in front of the holder.

Longevity - postcards are more durable than letter paper, so those who wish to share your message with others can easily do so for months.

Cost - it is cheaper to produce than a letter and envelop piece and cheaper to mail

In today's environment, it is my belief that the very best method to deliver your direct mail message is by postcard. The only message that I would deliver by enveloped letter, is a fundraising piece.
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denizen says on Sep 29, 2013, 7:42 am:

Mailers are clear winners on cost and effectiveness for a targeted message and come in plenty of usable sizes - if you can't present your message, name and face successfully on one then nothing can save you. But for building a closer relationship with key voters and fundraising a traditional letter is better (and you can insert a colour postcard in them too to add impact).
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