Direct Mail Campaign
When and how to develop a direct mail marketing campaign to get out the message and raise funds. The timeline and best practices to make mail marketing successful.
Questions for the topic "Direct Mail Campaign".
Can a direct mail campaign raise much money or is it really reserved for delivering your message?
Obviously direct mail is used extensively to deliver the campaign message, but can it be used to raise money? I expect the bulk of the direct mail message heads almost directly into the waste basket ... what about a ...show more
Obviously direct mail is used extensively to deliver the campaign message, but can it be used to raise money? I expect the bulk of the direct mail message heads almost directly into the waste basket ... what about a fundraising piece. Should it be direct mail or spend the extra bucks and make it personal mail? ...show less
Author: veronica_p     Submitted on Jul 11, 2013     Last Updated on Jul 23, 2013, 4:40 am     Comments: 2
Tags: candidate, mail campaign, fundraising, direct mail    
Check out this low cost mailing opportunity - direct mail tip.
The USPS has come out with a program that cost as low as $.12 per flier, which is outstanding. It works great with candidates who have a small area to cover, but can also work wonders with larger campaigns as well with a ...show more
The USPS has come out with a program that cost as low as $.12 per flier, which is outstanding. It works great with candidates who have a small area to cover, but can also work wonders with larger campaigns as well with a little planning. This program was design so small businesses could mail fliers to people within a small area around their store without using a persons name, address or bulk rate stamp, which costs around $.18 per flier. What is not known is that if you mail to all addresses in a postal route (1200 mail boxes more or less) it costs only $.12 per flier. I mailed out fliers to 1200 mail boxes, with printing included. The complete cost was $420. ($144. for postage) If I use "bulk" rate the cost would have been $528 for postage alone. Remember, you cannot target this type of mailer. It goes to everybody. That's what you want, right? The program is called EDDM. (Every Door Delivered Mail) here is the website that explains it. https://eddm.usps.com/eddm/ ...show less
Author: Corneo     Submitted on Aug 10, 2013     Last Updated on Sep 13, 2013, 10:00 am     Comments: 3
Tags: political mailers tips, direct mail, bulk mail costs, usps, eddm, every door delivered mail    
What is the best style / most cost effective style in regard to a direct mail campaign?
Are postcards the best way to deliver the direct mail message? They seem to be the most popular method in my mail box. ...show more
Are postcards the best way to deliver the direct mail message? They seem to be the most popular method in my mail box. ...show less
Author: roselij     Submitted on Jul 12, 2013     Last Updated on Sep 29, 2013, 7:42 am     Comments: 3
Tags: direct mail campaign, postcards    
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