Mobile Phone Technology
robert_m asked on Sep 19, 2013, 1:27 pm

How important is it to "mobilize" your website?

Catalogued in "Using Technology"
website, mobile technology, campaign mobilization
Last Modified: Sep 19, 2013, 1:38 pm       Report this question
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amakaram says on Sep 19, 2013, 1:32 pm:

Campaign Mobilization is a relatively new effort within political environment. It is an important element now, but not necessarily recognized as such. I believe it will be recongnized as extremely important by the 2014 campaign cycle. Consider this, there are expected to be 208 million tablets in place by 2014 and over one (1) billion smart phones in use by 2016.
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robert_m says on Sep 19, 2013, 1:34 pm:

Thank you amakaram. Do you have any additional statistics to back up your beliefs?
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amakaram says on Sep 19, 2013, 1:38 pm:

Yes, I certainly can:

50% of Facebook members access it through a smartphone

65% of Hispanics, a growingly important segment of the voter population, use a smartphone rather than a computer

It is a powerful tool / it is always in the hand of the votet / it allows two-way communication. Look for it to be the Hot Number in 2014
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